Chiropractic Marketing 101

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Chiropractic Marketing: The Fast Way To Generate 30 New Patients Every Month

Fri, 05 Feb 2010 12:50:37 -0000

What's the best way to generate 30 new patients per month?

Tap into the law of averages.

I have worked out many ways to generate significant patient flows using high probability methods. In this article, I'm going to discuss one highly successful and proven way to generate a serious patient flow that has stood the test of time but could be considered by some to be outside the box in approach.

What am I talking about?

Running a Chiropractic Infomercial!

This method is rarely used by doctors because it is a new idea for them. It also requires you to break through some comfort zones. But this method has proven very successful and effective.

'You've got to be kidding. An infomercial to get patients?' Now hold on. Before you call me crazy give me the gift of an open mind here. You see for some reason a doctor is more likely to spend a few thousand dollars running a bunch of 30 second TV commercials then they are to run a 30 minute TV-show style practice infomercial that could generate...

Chiropractic Marketing: Is This The Most Reliable Way To Get New Patients?

Thu, 04 Feb 2010 13:21:23 -0000

This article reveals a chiropractic marketing strategy that is one of the most reliable ways to get patients. It costs almost nothing. It can jump start a stagnant practice and has been utilized to build six-figure practices from scratch. You are about to master the power of the Community Meet and Greet. Is this the most reliable way to get new patients? I am talking about the community meet and greet.

How does this chiropractic marketing strategy work?

Here is the strategy.

Firstly, you need a practice newsletter.

All professionals should look for a way to maintain communication with their patient base. Mailing a newsletter periodically is my favorite strategy. No, don't worry about sending the full color ones that can be self-mailed. It is obvious to everyone you didn't write it. I'm referring to a relationship-building newsletter.

You will make about 30 copies of your most recent newsletter.

You then select a geographic area within 3 miles of your practice from which to farm f...

Chiropractic Marketing: Increase Twitter and facebook Results By Four Times With A Simple Trick

Tue, 19 Jan 2010 13:55:27 -0000

This article reveals a chiropractic marketing strategy that can get four times more people reading your Twitter and Facebook posts. Twitter and Facebook is an excellent way to find new patients, yet few understand the best way to get people to read your messages. Article explains one of my favorite little tricks.

Would you like four times more patients to read your Twitter and Facebook messages?

The secret is using photo's! Mentioning you have a new photo for someone to see and generating curiosity behind it, can cause your click through rate to skyrocket.

People are looking to be entertained.

The entertainment value of photo's has been shown to be very effective in getting our patients to open our Twitter and Facebook messages. Hey, if they're not opening your messages than what's the point?

How Effective Are Photo's?

We have seen a four times increase in the number of people viewing our posts whenever we include photo's and images. I have seen a similar result when photo's are used by our...

The Truth About Using Direct Mail to Get a Flood of Patients

Fri, 08 Jan 2010 01:00:25 -0000

This article reveals a chiropractic marketing strategy that can average a chiropractic practice $10,000 monthly and drive in new patients. Direct mail is a relative secret in the profession yet doctors have been quietly been using it for years to attract patients predictably. This article explains the use of direct mail in a chiropractic practice.

Did you know that direct mail is a great way to get LOTS of new patients?

I have clients averaging $10,000 a month in income with a good direct mail program in their practice. Let me ask you a question... and stick with me here:

What if someone that you trusted completely, told you that they had figured out a simple formula for driving in new patients into a practice predictably and it worked nearly every time? What if you found out that they were doing it using cheap little postcards and other mail?

I can assure you that there are doctors doing this right now. I know this because I personally know hundreds of them who have learned how to...